Event Management BRE209

This course develops knowledge and skills in the planning and managment of special events including concerts, festivals, exhibitions and sporting events. It covers: scope and nature of special evenevents; originating and developing a concept, timing; funding, budgeting, sponsorships, marketing; managing finances, human and physical resources, risk management, event coordination and evaluation after the event.

Course Structure: Event Management BRE209

1. "Thanks for opening this gracious door of learning experience to Zimbabwe.  Will tell others, because I already feel that we will be together for a very long time." Joyce Murindagomo
   

   Scope and Nature of Event Management
2. Developing the Concept
3. Physical an Human Resources
4. Project Logistics
5. Marketing an Event
6. Financial Management
7. Risk Management
8. Staging the Event
9. After the Event

Course Aims: Event Management BRE209

• Identify the various tasks which are involved in the management of a variety of different types of events.
• Explain how a range of different types of events are initiated and planned.
• Determine the human and physical resources required to deliver different types of events.
• Determine how physical and human resources will be organised in preparation for staging an event, in order that needs are appropriately catered for.
• Develop a marketing plan for an event.
• Develop a Financial Management Plan for an Event.
• Develop a series of Risk management procedures to minimize the impact of different types of problems including financial, legal, marketing, crowd control, food services, and hygiene.
• Describe the way in which facilities and services are managed during the actual delivery of an event.
• Review an event after its delivery.

What you will be doing during this Course

• Research to find out what events  are taking place in your locality.
• Study and compare different events.
• Review marketing of various real life events.
• List sources of potential financial support for an event.
• Interview someone who has managed an event.
• Explain the different legal and ethical responsibilities with respect to risk management of an event.
• Explain two methods of reducing liability, which could be used by the organisers of any event.
• Compile a stage plan, contact responsibility list, & production scheduler, with relevant run sheets for a one day seminar.
• Write a procedure (step by step) for choosing a venue for staging an event.
• List reasons why an evaluation would be undertaken after an event.
• Prepare a report to evaluate the event you attended.

Each lesson culminates in an assignment which is submitted to the Academy, marked by the Academy's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.